Recipe for Viral Advertising

1. Set up a premise where an idiot is filming something stupid on a shitty camera phone.

2. Have the idiot do something even more stupid than you would expect.

3. Have something unexpectedly stupid happen. (Add some really horrible CGI-digital effects. Because the video quality is so awful, no one can tell that you hired some student on Craigslist with the old "we can't pay you, but this will look good on your rèsumè" routine.)

5. Don't mention your company anywhere in the video.

6. Profit.

Hemispheres

Here is an interesting TED talk give been by Jill Bolte Taylor about how the two hemispheres of the brain work with and against each other.